FRANCESCA ROASENDA
SERVICE: SOCIAL MEDIA MANAGEMENT & CONTENT PRODUCTION
SETTORE: JEWELRY
MISSION
The project aimed to redefine the digital presence of Francesca Roasenda through a complete rebranding of its visual identity. The strategy focused on creating a cohesive, elegant, and contemporary aesthetic that reflects and enhances the brand’s core values while strengthening its positioning in the fine jewelry market.
The ultimate goal was to elevate brand perception and establish a distinctive visual language across all content and social media touchpoints—ensuring consistency, sophistication, and recognition in the competitive world of high-end jewelry.
STRATEGY
A complete creative repositioning was achieved through the development of a new art direction that expressed the refined, sculptural essence of Francesca Roasenda’s jewelry. This transformation included the production of high-end still life and model photography, mood-driven campaigns, and carefully curated brand storytelling—translating the brand’s DNA into a minimal yet emotionally resonant visual identity.
To strengthen digital impact, social media channels were restructured and managed through a refined editorial calendar, ensuring consistency, aesthetic harmony, and strategic messaging across platforms. This integrated approach successfully established a strong and recognizable brand image, positioning Francesca Roasenda as a contemporary voice in the fine jewelry landscape, where artistry, elegance, and modernity converge.
YOU MAY ALSO BE INTERESTED IN