SERVICE: INFUENCER MARKETING
SETTORE: TRAVEL

MISSION
Huakai is positioned as a premier travel company, offering expertly curated global itineraries and unforgettable journeys. The brand’s mission is to highlight its unique value through an emotional, first-person storytelling approach that immerses travelers in the heart of each adventure. By focusing on community-driven experiences, Huakai creates meaningful connections and transformative trips that go beyond traditional tourism.

STRATEGY
As part of the brand activation, Huakai partnered with video maker and lifestyle influencer Marco Ferrero (Iconize) for a two-week group tour through Mexico. The collaboration was designed to immerse him in Huakai’s signature travel style—community-driven adventures that combine authentic cultural exploration with meaningful human connection.

Throughout the journey, Marco captured and documented every moment, highlighting the vibrant energy of group travel, the richness of local traditions, and the unique experiences that make Huakai stand out from conventional tourism. The result was a captivating travel video, blending stunning visuals of Mexico with the emotional depth of shared adventures. The campaign was further amplified through social media storytelling, strategically targeting Gen Z and millennial travelers seeking experiential group trips, well-organized itineraries, and authentic community-based travel experiences.