SERVICE:  PRESS OFFICE, SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
SETTORE: LIFESTYLE

MISSION
Boost the visibility and brand awareness of Mobbi, the innovative powerbank sharing service, with an integrated marketing strategy that combines high-impact social media activations and targeted offline press coverage. The campaign positions Mobbi as a convenient, tech-forward solution for urban mobility and everyday connectivity, reinforcing its role as a trusted brand in the smart city and mobile technology sector.

STRATEGY
To support Mobbi’s brand evolution, SZ Studio led a complete visual rebranding and created a tailored content strategy to launch the service across Instagram, Facebook, TikTok and selected media outlets. The creative direction transformed Mobbi’s core values of convenience, technology, and urban innovation into a cohesive visual identity.

Platform-specific content was produced to maximize social media engagement, while adapted assets were distributed through targeted corporate media to align consumer messaging with institutional visibility. The campaign successfully positioned Mobbi with a refreshed brand identity across both digital channels and corporate touchpoints, reinforcing its role in the urban mobility and smart technology sector.