SERVICE: PRESS OFFICE & EVENTS
SETTORE: LIFESTYLE

MISSION
Boost the visibility of eyewear brand Etnia Barcelona with the strategic launch of a high-profile capsule collection in collaboration with Toilet Paper, the avant-garde label created by visionary artist Maurizio Cattelan. The campaign leveraged extensive organic press coverage to maximize brand awareness, highlight the innovative fashion collaboration, and strengthen Etnia Barcelona’s positioning in the premium eyewear and lifestyle market.

STRATEGY
SZ Studio hosted an exclusive press breakfast at Toilet Paper’s Milan headquarters to mark the Italian launch of the Etnia Barcelona capsule collection, offering key media an early preview.

To further boost brand visibility in Spain, a dedicated press and talent trip was organized in Barcelona for a private event at the country’s first eyewear flagship store. The campaign secured extensive targeted media coverage, including corporate features, product-focused articles, and high-impact gallery placements.

In addition, personalized in-store styling appointments with journalists and fashion experts enriched the brand storytelling, driving deeper consumer engagement and reinforcing Etnia Barcelona’s positioning as a leader in premium eyewear collaborations.