MISSION
Position the brand Dixie within its desired market segment through a strategic and integrated Press Office activity, while simultaneously supporting its national retail expansion. By combining media relations, storytelling and brand experience, the strategy aims to consolidate Dixie’s identity and amplify its visibility across key touchpoints — from editorial placements to the opening of new stores that reflect the brand’s distinctive DNA.

A holistic approach that connects brand image, communication and territory, strengthening Dixie’s presence and resonance within the contemporary fashion landscape.

STRATEGY
The strategy focused on a targeted press activity aimed at consolidating Dixie’s positioning within both lifestyle and fashion verticals. Through curated media relations, the communication emphasized the brand’s evolution, aesthetic identity, and retail growth. By selecting the most relevant publications and crafting tailored storytelling angles for each, the approach ensured consistent coverage that strengthened brand awareness and reinforced Dixie’s presence across key editorial territories.

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