SERVICE: PRESS OFFICE 
SETTORE: FOOD AND BEVERAGE

MISSION
Generate brand awareness around the launch of IT Porto Cervo, positioning the new opening as a luxury dining and lifestyle destination in the heart of Costa Smeralda’s summer scene.
The campaign aims to engage a high-profile international audience by highlighting the restaurant’s unique blend of culinary tradition, contemporary innovation, and cosmopolitan spirit. Through integrated storytelling, PR activations and press content, the strategy reinforces IT Porto Cervo’s image as a go-to spot for the summer jet set—where gastronomy, design, and exclusive atmosphere converge in perfect harmony.

STRATEGY
SZ Studio organized the exclusive launch event for IT Restaurant in Porto Cervo, designed to introduce the brand’s refined gastronomic concept to a select audience of high-profile press and opinion leaders.
Set against the backdrop of a 700 sqm panoramic terrace overlooking Porto Vecchio, the event spotlighted the brand’s elevated hospitality vision and Mediterranean DNA.

The summer pop-up, ENJOY IT, conceived by founders Ferruccio De Lorenzo and Alessio Matrone, brought the signature blend of Italian elegance and Balearic spirit—originally born in Ibiza—to the heart of Costa Smeralda.
Guests were immersed in a sophisticated experience that celebrated contemporary haute cuisine by chef Michele Di Bonito, featuring locally sourced Sardinian ingredients, and curated DJ sets that blended food, music, and lifestyle in one of the Mediterranean’s most iconic destinations.

The event marked a key moment in positioning IT Porto Cervo as a luxury dining destination, combining gastronomic excellence, design-led ambiance, and international appeal.