SERVICE: CONTENT PRODUCTION
SETTORE: FOOD&BEVERANGE

MISSION
Bring Fuze Tea’s summer positioning to life through a fresh and distinctive visual narrative, translating the brand’s light, vibrant personality into a campaign with strong cultural and lifestyle relevance.

STRATEGY
For Fuze Tea’s summer TVC campaign, SZ Studio managed the content production, bringing the creative vision to life through a dynamic and contemporary visual language.

Under the art direction of Marco Ferrero and featuring Lodovica Comello, the production was designed to capture the energy, spontaneity and lightness of the summer season while staying true to Fuze Tea’s recognizable brand universe.