SERVICE: EVENTS
SETTORE: FASHION

MISSION
Create a memorable summer activation for Michael Kors at Serravalle Designer Outlet, transforming a simple retail touchpoint into an engaging brand experience. The objective was to increase visibility for the Michael Kors store within the outlet, driving awareness and footfall through a playful and highly recognizable activation.

STRATEGY
SZ Studio managed the event activation, developing an on-site experience designed to connect the brand with Serravalle’s visitors in a spontaneous and engaging way.

During a summer day at the outlet, a dedicated Michael Kors branded cart distributed customized ice lollies to guests, creating a fresh and unexpected interaction within the shopping environment. The activation worked as a direct visual and experiential link to the Michael Kors store, encouraging visitors to continue the brand journey inside the boutique.

By combining product branding, seasonal relevance and physical engagement, the project created a simple yet distinctive moment capable of increasing brand visibility and strengthening the connection between the activation and the in-store experience.