SERVICE: CONTENT PRODUCTION
SETTORE: JEWELRY

MISSION
Develop a visual and narrative content strategy for Piti Mali that captures the brand’s youthful spirit and connects with Gen Z audiences. The approach emphasized the brand’s playful, bold design language, brought to life through fresh, trend-conscious storytelling that enhances visibility and strengthens its position in the contemporary bijoux landscape.

STRATEGY
Content production for Piti Mali was designed to build a vibrant, relatable storytelling framework aligned with Gen Z aesthetics and values. The visuals highlighted the brand’s energetic identity through bold colors, dynamic compositions, and casual styling—mirroring the spontaneity, individuality, and self-expression of its target audience.

Campaigns and social media content showcased the jewelry in real-life, expressive contexts, focusing on movement, attitude, and authenticity rather than traditional luxury codes. By combining photo shoots, short-form video, and graphic elements, the strategy positioned Piti Mali as a fresh voice in contemporary jewelry—a brand that speaks to a new generation of jewelry lovers: young, fearless, and unapologetically original.