SERVICE: CONTENT PRODUCTION
SETTORE: FASHION

MISSION
Define and visually articulate the brand identity of Pietronilla through the creation of its first official lookbook—a key asset designed to introduce the label to the fashion industry and end consumer with clarity, elegance, and distinction.
The lookbook captures the essence of timeless femininity, elevated sophistication, and refined Italian craftsmanship, positioning Pietronilla within the high-end fashion segment and laying the foundation for a strong, recognizable visual language.

STRATEGY
The content strategy for Pietronilla’s debut lookbook was designed to build a strong and coherent visual identity that reflects the brand’s core values: femininity, sophistication, and modern classicism. Each image was carefully art-directed to showcase the quality of the garments, the precision of detailing, and the elegance of movement, using a soft yet structured aesthetic that aligns with Pietronilla’s refined positioning.

Combining studio photography with lifestyle imagery, the lookbook struck a balance between product-driven visuals and aspirational storytelling, making it a versatile tool for both sales and communication across buyers, stylists, press, and digital platforms.

Through curated casting, set design, and styling, the campaign established Pietronilla’s unique tone of voice and laid the foundation for a cohesive, high-impact visual communication strategy moving forward.