SERVICE: SOCIAL MEDIA MANAGEMENT & CONTENT PRODUCTION
SETTORE: TRAVEL

MISSION
Increase Noleggiare’s social media audience, engagement and community by positioning it as a trusted authority in the rental sector. This was achieved through a cohesive digital strategy that combined high-quality content production with targeted influencer marketing, designed to build credibility, drive interaction and strengthen long-term brand loyalty.

STRATEGY
Social media channels were strategically developed and managed through a structured monthly editorial calendar, featuring engaging, witty content tailored to the brand’s tone of voice. By leveraging platform-native trends, the strategy maximized organic reach, visibility, and community engagement.

In parallel, a dedicated influencer marketing program was rolled out, covering talent scouting, selection, and relationship management. Carefully chosen creators were invited to experience the rental service firsthand and share their journeys with their audiences—generating authentic storytelling, driving awareness, and attracting new potential customers.

As part of the 2024 activation, Italian singer WAX was introduced as brand ambassador, amplifying brand recognition and boosting appeal among younger, music-driven audiences. This collaboration positioned the brand at the intersection of lifestyle, culture, and entertainment, reinforcing its authority within the rental sector.