SERVICE: INFLUENCER MARKETING
SETTORE: FOOD & BEVERAGE

MISSION
Amplify Absolut Vodka’s presence within the Italian nightlife and music culture by aligning the brand with high-energy experiences and culturally relevant moments. The strategy focuses on ensuring consistent brand visibility across live music events, nightlife activations and social media platforms, reinforcing Absolut’s identity as a dynamic and inclusive brand at the heart of Italy’s contemporary cultural scene.

STRATEGY
SZ Studio developed a strategic partnership between Absolut Vodka, DJ and influencer Luca Daffrè and MTV Italia, positioning the brand as the official sponsor of his nationwide club nights and music events.
This collaboration enabled Absolut Vodka to become naturally embedded in key Italian nightlife venues through curated brand activations, in-venue visibility and targeted product placement.