SERVICE: SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
SETTORE: JEWELRY

MISSION
The objective was to build brand awareness and elevate the positioning of Attilio Zanetti as a symbol of timeless elegance and Italian excellence in high-end jewelry. The strategy focused on establishing the brand as a leading reference in contemporary fine jewelry—where artisanal heritage, innovative design, and refined aesthetics merge to create a unique and unmistakable identity. Through content creation and a strong digital presence, Attilio Zanetti aims to engage discerning audiences and reinforce its reputation as a benchmark of luxury craftsmanship.

STRATEGY
The strategy centered on building a distinctive, multi-layered digital identity by positioning Instagram and Facebook as the brand’s core channels. These platforms served as showcases for a formal tone of voice and refined visual storytelling, echoing the elegance, craftsmanship, and exclusivity of the Attilio Zanetti brand.

To increase awareness, TikTok was introduced as a more dynamic and personal space, where the designer could connect directly with audiences—sharing behind-the-scenes moments, creative insights and a more human perspective.

To further enhance efficiency while preserving quality, AI-powered tools were integrated into the creative workflow, supporting visual content creation and ensuring consistency across platforms. This strategic combination allowed the brand to preserve its luxury positioning while expanding reach, engaging a broader, design-savvy audience with a fresh, versatile and authentic narrative.