SERVICE: PRESS OFFICE, EVENTS & INFLUENCER MARKETING
SETTORE: LIFESTYLE

MISSION
Amplify Canva’s presence during Milan Design Week 2026, transforming its installation into a culturally relevant moment of connection between design, creativity and digital culture. The objective was to strengthen brand visibility beyond the exhibition space, engaging media, creators and creative communities through an integrated PR and event strategy.

STRATEGY
SZ Studio managed the press office, event management and influencer marketing strategy surrounding Canva’s Milan Design Week activation, extending the project’s reach across media and social communities.

As part of the program, SZ Studio organized a dedicated masterclass with Marco Iconize, creating an engaging moment designed to bring Canva’s creative universe closer to its audience. The activation involved more than 70 influencers and creators selected across design, lifestyle and culturally relevant communities, generating visibility and organic amplification around the project.

For the occasion, SZ Studio also coordinated a special collaboration with Insulti Luminosi, adding a distinctive creative layer to the experience and reinforcing the connection between Canva, contemporary visual culture and the energy of Milan Design Week.

Through an integrated approach combining press relations, event production, influencer engagement and creative collaborations, SZ Studio amplified the installation beyond its physical presence, turning it into a broader brand and community experience.