SERVICE: PRESS OFFICE
SETTORE: FASHION

MISSION
Strengthen Fila’s positioning as a culturally relevant and sport-inspired lifestyle brand through continuous, high-quality media coverage across fashion, lifestyle and sports publications. The strategy aims to elevate brand visibility while reinforcing Fila’s iconic heritage in sportswear and its evolution into a contemporary global identity.

STRATEGY
The ongoing press office strategy for Fila was built on a consistent, long-term media relations approach designed to enhance brand perception and maintain steady visibility throughout the year. SZ Studio acted as a strategic liaison between Fila and the editorial landscape, securing high-value placements across fashion, lifestyle, and sports publications through proactive media pitching, ongoing monitoring, and alignment with timely news cycles.

Strategic PR support extended to collection launches, brand anniversaries, retail openings, and talent-driven campaigns, each supported by tailored press releases, exclusive previews, and one-on-one media opportunities with key journalists. The press office also ensured editorial precision in product seeding and image asset distribution, reinforcing Fila’s brand identity and consistency in message across all touchpoints.