FINANZIAMI - SZSTUDIO

FINANZIAMI

SERVICE: WEBSITE DESIGN, SOCIAL MEDIA MANAGEMENT & CONTENT PRODUCTION
SETTORE: LIFESTYLE

MISSION
Define the strategic brand identity of Finanziami—the innovative platform based in Veneto by Gruppo Avvera, Banca Credem — by transforming traditional financial services communication into a simple, relatable and visually engaging experience. The objective was to create a human-centered brand from the ground up, making complex financial products more accessible, clear and understandable for everyday families. This approach positioned Finanziami as a trusted, customer-focused financial brand bridging expertise with real-life needs.

STRATEGY
Finanziami’s brand identity was built to be clear, approachable and relatable, spanning logo design, website development, content strategy and social media presence. Complex financial concepts were simplified through educational messaging, enriched with colorful AI-generated visuals and authentic imagery of everyday families to inspire trust and accessibility.

The website featured an intuitive user-friendly UX and straightforward language, while social media channels reinforced the brand’s tone with consistent, informative content. To align with business objectives, targeted lead generation campaigns were launched on Google Ads and Meta, driving qualified traffic and connecting directly with the sales team to convert interest into results.

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