FLONIA - SZSTUDIO

FLONIA

SERVICE: PRESS OFFICE, SOCIAL MEDIA MANAGEMENT & CONTENT PRODUCTION
SETTORE: JEWELRY

MISSION
Establish and elevate Flonia as a contemporary jewelry brand defined by elegance, craftsmanship and timeless design. This was achieved through a cohesive communication strategy that seamlessly blended editorial visibility, digital storytelling and high-quality visual content across press and social media channels—strengthening brand awareness and reinforcing Flonia’s position in the world of modern fine jewelry.

STRATEGY
Flonia’s communication strategy was built on three key pillars: press office, social media management, and content production.
The press office ensured continuous editorial visibility through targeted pitching and seasonal storytelling, securing placements in fashion, lifestyle and niche vertical media.

The social media strategy curated channels to reflect the brand’s refined identity, balancing product-focused posts with inspirational content to engage audiences and strengthen brand recognition. Meanwhile, content production delivered high-quality visuals—from still life photography to model shots—showcasing the craftsmanship, elegance and timeless appeal of each jewelry piece.

This integrated approach established a consistent and aspirational brand presence across all platforms, reinforcing Flonia’s positioning in the world of contemporary fine jewelry.

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