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FLOWER BURGER

SERVICE: PRESS OFFICE
SETTORE: FOOD AND BEVERAGE

MISSION
Boost brand awareness for Flower Burger in Italy by activating a strategic communication plan around the new store openings in Monza and Milan. The goal was to reinforce the brand’s positioning in the Italian market by leveraging multi-channel storytelling that highlights Flower Burger’s colorful, plant-based, and inclusive identity.

Through a mix of PR, influencer marketing and localized content, the campaign aimed to increase visibility, drive foot traffic to new locations, and strengthen Flower Burger’s image as a playful, vegan-friendly brand rooted in creativity and conscious lifestyle values.

STRATEGY
The press office strategy for Flower Burger focused on delivering immersive, high-impact brand experiences for key media and opinion leaders to amplify visibility around the new openings.

A standout activation included an exclusive press cooking class held at the brand’s culinary lab, where journalists and content creators engaged firsthand with Flower Burger’s plant-based philosophy, the team of founders, and its creative process. A dedicated press kit—featuring brand background, hero product highlights, and founder biographies—was crafted and distributed to both local and national media outlets.

To further extend reach, tasting kits and promotional cards were seeded to a curated selection of influencers, talents, and VIPs, sparking organic social visibility across Instagram and TikTok. As a result, targeted editorial coverage was secured across corporate titles, lifestyle magazines, and food & beverage publications, reinforcing brand awareness and strengthening Flower Burger’s positioning within Italy’s plant-based fast casual market.

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