SERVICE: CONTENT PRODUCTION
SETTORE: JEWELRY

MISSION
Elevate Foen’s international image by producing premium lifestyle content in Milan, positioning the brand as culturally connected and fashion-forward. Through real-life styling captured during Milan Fashion Week, the project highlighted Foen’s bold identity and contemporary design language, seamlessly blending its Turkish heritage with the dynamic energy of the world’s fashion capital.

STRATEGY
A dedicated content production was executed in Milan during Fashion Week to showcase Foen’s collections in a vibrant, real-life context. The campaign featured the brand’s pieces styled and worn across iconic Milan locations, capturing the city’s dynamic energy and spontaneous style culture.

This strategic approach positioned Foen at the heart of the global fashion conversation, highlighting its contemporary design aesthetic and growing international relevance. The visuals—blending editorial sophistication with urban authenticity—reinforced Foen’s identity as a bold, culturally connected brand, amplifying visibility and brand awareness during one of the fashion industry’s most influential weeks.