SERVICE: PRESS OFFICE & CONTENT PRODUCTION
SETTORE: FASHION

MISSION
Strengthen Imperial’s corporate identity and brand reputation through a strategic communication plan that highlights the group’s core values, industrial expertise, and ongoing commitment to innovation. Position Imperial as a key player in the Italian fast fashion industry, with a focus on elevating its visibility as a dynamic, future-oriented fashion group.

The strategy moves beyond seasonal campaigns to develop a corporate narrative that reinforces Imperial’s leadership in design, production and responsible growth, driving long-term recognition in both national and international markets.

STRATEGY
The ongoing press office strategy for Imperial focused on amplifying the brand’s business growth, production excellence, and international expansion plans through targeted outreach to trade, economic, and fashion media.

A core element of the approach involved creating dedicated corporate content, including high-quality photography of Imperial’s flagship showrooms, visually expressing the brand’s scale, vision, and positioning in all press materials.

This corporate storytelling strategy helped reposition Imperial not only as a trend-driven fashion brand, but as a structured, forward-thinking company with strong industrial roots and global ambitions—bridging creativity with business credibility.