IMPERIAL by RICCARDO ORSOLINI
SERVICE: PRESS OFFICE, CONTENT PRODUCTION & EVENTS
SETTORE: FASHION
MISSION
Strengthen Imperial’s connection with a contemporary male audience through a collaboration that brings together fashion, sport and urban culture. Through Riccardo Orsolini, the project aims to express a new vision of modern masculinity — confident, authentic and effortless — while reinforcing the brand’s connection to Bologna and its evolving lifestyle identity.
STRATEGY
For the launch of the SS26 capsule, SZ Studio managed the press office and content production for the Imperial by Riccardo Orsolini collaboration.
The strategy focused on amplifying the project’s visibility across fashion, lifestyle and sports media, while developing a strong and coherent visual narrative around the capsule. SZ Studio oversaw the production of campaign content, translating the collaboration into imagery and assets designed to highlight the connection between Imperial’s contemporary identity, Orsolini’s personality and the city of Bologna. To support the launch, SZ Studio also organized an exclusive meet & greet with Riccardo Orsolini at Imperial’s historic Bologna store, creating a direct moment of engagement between the talent, the brand and its community. Through an integrated approach combining media relations, content production and event activation, the project strengthened the campaign’s positioning and extended its reach across multiple communication touchpoints.
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