JIMMY FAIRLY - SZSTUDIO

JIMMY FAIRLY

SERVICE: PRESS OFFICE
SETTORE: LIFESTYLE

MISSION
Strengthen Jimmy Fairly’s presence in the Italian market by increasing national brand visibility and optimizing brand positioning. The strategy leveraged the momentum of the brand’s first two store openings in Italy, positioning them as key milestones for local market entry and the long-term development of brand awareness and equity in the premium eyewear sector.

STRATEGY
The PR strategy for Jimmy Fairly’s market entry in Italy focused on generating strong editorial impact and building meaningful media relationships. A high-profile press breakfast with leading publications marked the store openings, offering an exclusive preview of the eyewear collections.

The initiative secured extensive media coverage, including corporate features, product-focused articles, and placements in gallery and trend sections. To deepen engagement, personalized in-store appointments with stylists and journalists created an immersive brand experience, reinforcing Jimmy Fairly’s positioning in the Italian fashion and eyewear market.

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