MALFY GIN - SZSTUDIO

MALFY GIN

SERVICE: PRESS OFFICE & INFLUENCER MARKETING
SETTORE: FOOD AND BEVERAGE

MISSION
Increase Malfy Gin's visibility through a targeted influencer marketing strategy combined with powerful press coverage. By partnering with relevant content creators and using authentic brand storytelling, the campaign is designed to generate high-impact social media engagement. At the same time, strategic editorial outreach enhances brand credibility and maximizes campaign reach across leading digital and media channels, driving stronger brand awareness and audience growth.

STRATEGY
SZ Studio designed and curated an exclusive brand experience for top influencers and media to celebrate the launch of the Gin Malfy Mountain Festival. The event blended immersive storytelling with direct audience engagement, inviting guests to explore the brand’s world through art, music, sports, and wellness.

A targeted communication and PR strategy supported the activation, including a pre-event press release to drive community sign-ups and a post-event media campaign to amplify visibility. The approach generated extensive lifestyle and trade media coverage, reinforcing Gin Malfy’s positioning as a leader in experiential marketing and strengthening its brand awareness across key audiences.

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