SERVICE: CONTENT PRODUCTION & PRESS OFFICE
SETTORE: BEAUTY

MISSION
Translate MiiN Cosmetics’ Korean skincare philosophy into a fresh and relatable campaign, designed to showcase the brand’s products as part of everyday self-care routines. The goal was to communicate the idea behind “Anytime, MiiN Time”: skincare that adapts to different people, moods and moments of the day.

STRATEGY
SZ Studio developed and produced a video campaign built around the concept of everyday care, highlighting MiiN Cosmetics’ products through a lifestyle-driven and inclusive narrative.

The creative approach focused on showing skincare as a personal ritual: simple, accessible and naturally integrated into daily life. Through different talents, gestures and moments, the campaign brought to life the idea that everyone can have their own MiiN Time, reflecting the brand’s warm, playful and contemporary identity.

SZ Studio shaped a visual language made of fresh colors and spontaneous interactions, creating a campaign that feels authentic, engaging and close to the audience. The final video content was designed to support the brand’s digital communication and strengthen MiiN Cosmetics’ positioning within the Korean beauty landscape.