STRATEGY
Establishing a strong and recognizable brand presence for Natura in the Italian market through an integrated multichannel communication strategy designed to support the expansion of its retail network.

A dedicated press office activity introduced the brand’s philosophy, product offering, and store concept to national and local media, securing consistent coverage across lifestyle, fashion, and travel publications.
Social media management focused on localizing content for the Italian audience while preserving Natura’s warm, authentic tone of voice—strengthening brand familiarity and digital engagement.

The influencer marketing strategy was activated on both national and regional levels: high-reach lifestyle creators supported brand awareness and aspirational positioning, while local micro-influencers were engaged to promote store openings and drive foot traffic.
Together, these coordinated activities contributed to a cohesive and structured brand ecosystem, enhancing emotional connection, reinforcing Natura’s core values, and supporting retail growth through sustained visibility and community-driven engagement.

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