SERVICE: PRESS OFFICE, EVENTS & INFLUENCER MARKETING
SETTORE: BEAUTY

MISSION
Strengthen Nouba’s positioning around the launch of its new product campaign by creating an immersive brand experience capable of translating the product’s concept into a memorable and emotionally engaging activation. The goal was to generate awareness, media coverage and authentic conversations by bringing together press, creators and key opinion leaders within a distinctive experiential setting.

STRATEGY
SZ Studio developed an integrated launch strategy centred around an exclusive event hosted at The Sanctuary Milano, welcoming over 150 guests including press, influencers and beauty creators. Inspired by the concept of an urban oasis, the experience was designed to immerse attendees in the product’s universe through a curated journey blending beauty, wellbeing and storytelling.

A dedicated mindfulness session became the emotional heart of the event, reinforcing the campaign narrative by inviting guests to slow down, reconnect with themselves and experience the values behind the product in an authentic way. From guest management and media relations to influencer engagement and event production, SZ Studio orchestrated every touchpoint to maximise visibility, encourage organic content creation and strengthen Nouba’s positioning through a cohesive and memorable brand experience.