SERVICE: PRESS OFFICE
SETTORE: FASHION

MISSION
To support the launch of Nude Project’s first Italian store—and its first location outside Spain—through a strategic press office campaign aimed at building awareness, credibility, and excitement around the brand’s arrival in Italy. The mission was to position Nude Project as a leading voice in the new generation fashion scene, blending streetwear attitude with creative authenticity and cultural relevance.

STRATEGY
The strategy focused on maximizing visibility and storytelling around the Milan store opening through targeted media outreach across fashion, lifestyle and youth culture press.

Activities included press previews, interviews and dedicated seeding initiatives designed to introduce Nude Project’s founders and brand values to the Italian market. By combining local media engagement with content-driven communication and influencer amplification, the press office reinforced Nude Project’s identity as a cultural brand that connects fashion, community, and creativity.