PLEASE - SZSTUDIO

PLEASE

SERVICE: PRESS OFFICE & INFLUENCER MARKETING
SETTORE: FASHION

MISSION
Drive organic visibility for the new Please denim capsule through a curated product seeding strategy targeting key influencers and fashion press.
This approach was designed to amplify brand awareness across both digital and editorial channels while reinforcing Please’s identity in the contemporary denim market.

By engaging a network of style-relevant content creators and securing coverage in targeted media outlets, the campaign fostered authentic storytelling and expanded reach within the fashion and lifestyle community.

STRATEGY
The strategy centered on a targeted organic seeding campaign designed to spark authentic conversation and generate high-impact visibility around the launch of the new Please denim capsule. A curated selection of lifestyle and fashion influencers received personalized deliveries tailored to their individual aesthetic, driving spontaneous and engaging content across Instagram and TikTok.

Simultaneously, the campaign extended to key fashion editors and press contacts, with thoughtful send-outs that paired product samples with editorial storytelling materials—encouraging features in seasonal trend roundups and style edits.

The combination of organic influencer content and earned media coverage generated multi-layered buzz, successfully positioning the denim capsule as a versatile, must-have wardrobe piece for the season. The activation reinforced Please’s identity as a contemporary and accessible Italian fashion brand, rooted in casual, trend-aware style.

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TOMASI AUTOlifestyle

FOENjewelry

MOBBIlifestyle