SERVICE: INFLUENCER MARKETING
SETTORE: LIFESTYLE

MISSION
Boost brand awareness and strengthen the relevance of SC Johnson’s portfolio at Fuorisalone through an innovative influencer marketing activation. An interactive escape room experience merged creativity, entertainment, and product storytelling in a playful, shareable format, driving social media engagement and positioning SC Johnson as a dynamic lifestyle and design-forward brand.

STRATEGY
An immersive influencer marketing activation was launched at Fuorisalone in Milan, centered on a custom-designed escape room experience. The concept delivered a creative, multi-sensory journey, with each challenge inspired by a specific SC Johnson brand—including Pronto, Duck, Glade, Mr Muscle, Autan, and Raid.

Selected lifestyle and entertainment influencers participated in teams, solving challenges that showcased the functionality, innovation, and purpose of each product.

The experience encouraged the production of organic, playful content shared in real time on Instagram, TikTok and YouTube, driving strong social media exposure, enhancing brand storytelling, and reinforcing SC Johnson’s positioning as a leader in innovation and everyday solutions.