MISSION
Increase Tomasi Auto’s brand awareness with the launch of its new showroom in Rome, entering a previously untapped market. The project was designed to fully express the brand’s identity while showcasing its distinctive values through a local perspective, strengthening Tomasi Auto’s positioning in the automotive retail sector and driving recognition in the Rome market.

STRATEGY
SZ Studio managed the concept, development and content production of a digital campaign featuring Nicolò De Devitiis, TV host of Le Iene and a well-known Roman personality. The campaign included two engaging video productions showcasing the wide range of offerings at the dealership. Every stage of production was strategically planned to ensure maximum visual and narrative impact, with meticulous attention to detail. The results were significant: over 40% of new customer traffic was directly generated by the campaign. In addition, SZ Studio curated the brand’s social media presence across Facebook, Instagram and TikTok, strengthening digital visibility and boosting brand awareness in the automotive market.

YOU MAY ALSO BE INTERESTED IN