SERVICE: PRESS OFFICE
SETTORE: FASHION

MISSION
Celebrate Serravalle Designer Outlet’s 25th anniversary through a cultural project capable of translating its history and evolution into a contemporary narrative around fashion, art, music and culture. The objective was to create an anniversary activation with strong cultural relevance, reinforcing Serravalle’s identity as a destination where shopping, creativity and contemporary culture come together.

STRATEGY
SZ Studio developed the creative concept and managed the press office and media relations for Toni Thorimbert – Star System | 25 Years of Fashion Connection, the photographic exhibition created to celebrate Serravalle Designer Outlet’s 25th anniversary.

The exhibition brought together 25 portraits by internationally renowned photographer Toni Thorimbert, creating a visual journey through personalities from fashion, music, cinema and contemporary culture. The project used portrait photography as a way to explore the connections that have shaped the cultural and visual landscape of the past decades.

To support the launch, SZ Studio also organized an exclusive press trip, giving selected media the opportunity to preview the exhibition before its opening to the public and experience the project first-hand. Through the combination of creative concept, press relations and an exclusive media experience, SZ Studio transformed Serravalle’s anniversary into a culturally relevant storytelling opportunity, strengthening the destination’s connection with fashion, art and contemporary culture.