STRATEGY
To celebrate the Yamamay Summer collection, an immersive campaign was produced on the island of Lampedusa—a symbol of unspoiled Mediterranean beauty and authentic Italian hospitality.

The location was strategically chosen to reflect the brand’s core values: nature, Italian identity, and lightness. Through a visually rich and emotionally resonant narrative, the campaign highlighted the beachwear collection in harmony with the natural landscape, reinforcing a sense of timeless summer escapism. Deployed across digital platforms, social media, and in-store displays, the campaign positioned Yamamay as a leading summer lifestyle brand, rooted in Italian culture and territory.

It offered a compelling expression of Mediterranean elegance, blending fashion with storytelling to create a deeper emotional connection with the audience.

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