ZACAPA - SZSTUDIO

ZACAPA

SERVICE: PRESS OFFICE
SETTORE: FOOD AND BEVERAGE

MISSION
Zacapa introduced "La Pasión – The Passion Cask" in Italy with a premium, narrative-driven campaign that celebrates the artistry and craftsmanship of fine rum. The launch positioned the release as a luxury collectible and sensorial experience, designed to captivate press, opinion leaders, and spirits connoisseurs. Through powerful brand storytelling, the campaign connected Zacapa’s rich heritage with the elegance and complexity of this limited-edition expression, reinforcing its place in the world of premium spirits.

STRATEGY
The press office strategy for Zacapa’s "La Pasión – The Passion Cask" focused on creating a memorable multi-sensory launch experience. To elevate the release, Zacapa partnered with cent.ldn on a handcrafted ceramic candle, conceived as an olfactory extension of the rum’s rich profile and storytelling. Media outreach emphasized the craftsmanship of Master Blender Lorena Vázquez and the distinctive use of Pedro Ximénez sherry casks in the Solera aging process.

A premium press kit was crafted and delivered to leading lifestyle, luxury, and beverage publications, blending brand storytelling with detailed product education. Targeted seeding activities engaged a curated group of spirits experts, journalists and tastemakers, generating refined social amplification and impactful editorial coverage. The campaign reinforced Zacapa’s positioning as a luxury rum brand rooted in artistry, heritage and emotion.

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CANVA ITALYlifestyle

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