SERVICE: PRESS OFFICE
SETTORE: FASHION

MISSION
Strengthen Invicta’s presence in the Italian market through a strategic press office activity that celebrates its heritage while showcasing its contemporary evolution. The goal was to reaffirm Invicta as an iconic Italian brand—combining authenticity, functionality and urban/sport style—while engaging both loyal audiences and new generations.

STRATEGY
The strategy focused on targeted media relations to secure continuous visibility across fashion, lifestyle, and trade press, highlighting Invicta’s unique blend of heritage and modernity.

Through curated storytelling, seasonal product seeding and strategic partnerships, the press office built a consistent narrative that reinforced brand awareness and desirability. Editorial initiatives, interviews and creative placements further positioned Invicta as a symbol of Italian style reinterpreted for today’s market.