SERVICE: PRESS OFFICE, EVENTS & INFLUENCER MARKETING
SETTORE: BEAUTY

MISSION
Support the launch and promotion of Missione Beauty – Powered by Clinique, the beauty talent show airing on Rai2 and developed in collaboration with Clinique, Aveda and Naïma, through a strategic communications programme designed to position the format as a new benchmark for contemporary beauty. The objective was to maximise media visibility, generate high-quality editorial coverage and foster conversations around inclusivity, diversity and sustainability—the values at the heart of the show.

STRATEGY
SZ Studio developed and executed a comprehensive press office and media relations strategy to amplify the visibility of Missione Beauty – Powered by Clinique across beauty, lifestyle and entertainment media. The communication approach positioned the programme as more than a television competition, highlighting its mission to celebrate a modern, inclusive and genderless vision of beauty.

The agency coordinated media outreach, secured editorial opportunities and managed interviews with judges, contestants and brand representatives, while facilitating exclusive backstage access and content creation throughout the season. By connecting the programme’s editorial narrative with the voices of its protagonists and partner brands, SZ Studio strengthened the positioning of Missione Beauty as a cultural platform capable of inspiring a broader conversation around the evolving meaning of beauty.