SERVICE: PRESS OFFICE
SETTORE: FOOD&BEVERANGE

MISSION
Strengthen Altos Tequila’s visibility and positioning within the Italian market, bringing its authentic Mexican heritage and contemporary approach to mixology into the editorial conversation. The objective is to build brand awareness through relevant media exposure, highlighting Altos as a distinctive premium tequila rooted in craftsmanship, culture and conviviality.

STRATEGY
SZ Studio managed the press office and media relations for Altos Tequila, developing an editorial narrative designed to communicate the brand’s heritage, product identity and connection to contemporary drinking culture.

The press strategy focused on creating relevant storytelling opportunities across lifestyle, food & beverage and spirits media, from product-focused features and seasonal gift guides to cultural moments such as Dia de los Muertos and the Mexico es mi Casa project.

Through targeted media outreach and dedicated press materials, SZ Studio amplified Altos Tequila’s visibility and strengthened its positioning as a premium yet approachable brand, bringing together Mexican tradition, craftsmanship and a modern vision of conviviality.