COCA COLA
SERVICE: INFLUENCER MARKETING
SETTORE: FOOD&BEVERAGE
MISSION
Bring Coca-Cola into the energy of Milano Cortina 2026 through a creator-led content activation with Marco Ferrero, translating the Olympic atmosphere into engaging ADV content. The goal was to connect the brand with culture, music and lifestyle through a fresh, recognizable and social narrative.
STRATEGY
The strategy centered on the collaboration with Marco Ferrero, known as Iconize, as both content creator and creative talent for Coca-Cola during the Milano Cortina 2026 Olympic experience.
The activation was built around the creation of ADV content designed to feel native to Marco’s social language while amplifying Coca-Cola’s playful and iconic identity. Through a sound-led concept, the creator transformed the recognizable noise of the can and the atmosphere of Cortina into a beat, turning a simple brand gesture into a creative, shareable and entertaining moment.
By combining influencer marketing, creator direction and content production, the project brought Coca-Cola into the Olympic conversation through a fresh and immediate digital narrative, reinforcing the brand’s ability to connect with audiences through culture, music and real-time social storytelling.
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