SERVICE: PRESS OFFICE, CONTENT PRODUCTION, EVENTS & INFLUENCER MARKETING
SETTORE: FASHION

MISSION
Create a distinctive brand collaboration for Milan Design Week, bringing Imperial into dialogue with the worlds of illustration, creativity and contemporary culture. Through the partnership with @che.ansia.sia.con.te, the project celebrates individuality and imperfection with an ironic and authentic visual language, reinforcing Imperial’s connection with a culturally engaged audience.

STRATEGY
For the launch of the “Imperfetti ma unici” capsule, SZ Studio managed the project’s art direction, content production and press office, shaping a cohesive narrative around the collaboration between Imperial and illustrator Beatrice Arnaboldi, creator of @che.ansia.sia.con.te.

The creative approach translated the artist’s recognizable universe into a visual identity designed to connect fashion and illustration, while content production and media relations amplified the project across different communication touchpoints.

To support the launch during Milan Design Week 2026, SZ Studio also managed a dedicated event at Imperial’s Via Dante store, featuring a live art performance by the artist. The activation was supported by a targeted influencer seeding strategy, extending the project’s visibility and creating a direct connection between the brand, the creative community and its audience.