SERVICE: INFLUENCER MARKETING
SETTORE: LIFESTYLE

MISSION
Position OPPO as a creative tool for contemporary content creation, connecting the brand with a digitally engaged audience through a creator-led activation with Marco Ferrero, known as Iconize. The objective was to showcase how OPPO’s technology can support everyday creativity, visual storytelling and social-first content production in an intuitive and relevant way.

STRATEGY
SZ Studio developed the activation around Marco Ferrero as creative talent and content creator for OPPO, combining influencer marketing, ADV content production and an educational experience.

As part of the project, Marco created dedicated branded content and hosted a masterclass focused on content creation with OPPO, sharing his creative process and demonstrating how the device can support the different stages of visual storytelling, from shooting to editing and publishing.

The activation also involved a selected group of talents, extending the project beyond a single creator and turning the experience into a broader moment of engagement and content amplification.

By combining influencer marketing, content production and experiential activation, SZ Studio translated OPPO’s technological features into accessible, engaging and lifestyle-driven storytelling, reinforcing the brand’s relevance within the contemporary creator landscape.